One of the first things I encourage businesses to consider as part of their Internet marketing is to take control of their listing in Google’s Local Business Center. Just recently Google published the video below on YouTube and sums up the reasons why very well. And it’s FREE! If you currently spend money on Yellow [...]
I recently started following @griner on twitter who posted Web 3.0 is about taming the deluge of data this week. The am entertained most by the Un-Sites he mentions, the most recent of which is Boone Oakley (embedded below) and their story of Billy. I was reminded by his post of the Modernista! site mention [...]
I found Doug deGrood’s recent article, This Social-Media Kegger Not All It’s Cracked Up to Be, to be quite insightful and worth a read by anyone looking to start social-media and Internet marketing efforts. Especially if you if you are considering handing money to a company to assist you with your efforts. As one of [...]
A Reuters article, Twitter to launch business tools by year-end, seems to me the best way for Twitter to monetize the service. It will be “simple stuff” such as lightweight analytics, (co-founder Biz) Stone said. He reiterated the company’s commitment to keeping the service free for everyone… Even lightweight analytics could be a very powerful [...]
This PCWorld article came out about a few weeks after I downloaded and tried out Google’s new browser, Chrome. I’ve been using Chrome since. Google’s Chrome browser has a market share that rounds down to zero. Yet Microsoft plans to argue to the European Commission that bundling Chrome into Windows — an anti-trust decree the [...]
Mark Sharp gave a presentation at today’s Exchange Club luncheon addressing the need for a transit plan for the Tampa Bay area and really seems to understand the value of providing mobility options and how it will affect people and organizations decisions to visit, relocate or do business here. I commended him on Facebook where [...]
AdCast co-hosts Carl Vervisch and Nic Lorden invited me to discuss Ad 2 Tampa Bay’s transition to interactive media that began during my term as president of the organization. Prior to 2005 the organization’s Internet communications were limited to an obsolete website and inconsistent use of email blasts with little knowledge of the effectiveness of either. [...]
This is a final follow up on my recent critique of newspapers and journalism. I hope my opinions on this subject have been valuable and constructive, as I truly value what good journalism provides for a free democracy. In his closing remarks to the NAA, Eric Schmidt, CEO of Google expressed an exciting optimism for [...]
This is a follow up to Friday’s post and addresses the use of the Internet by newspapers and provides some opinions as to why that usage has not been financially successful. Currently newspapers are using a “see what sticks” approach to social media and the Internet in general. Friday’s post on Twitter was just one [...]
I recently got into a discussion regarding the use of Twitter and Facebook by the news media that has prompted me to address my opinions in greater detail. I recently began spending more time evaluating Twitter after shelving it last fall for seeming slightly anemic in features and value. While I am Tweeting little myself, [...]